TEQUILA\ was launched in Paris in 1986 by Jean-Marie Dru, President & CEO, TBWA\ Worldwide, and has since become one of the world’s fastest growing marketing networks with 48 agencies in 34 countries. An Omnicom Group company and partnered with TBWA\ Worldwide, today TEQUILA\’s major clients include adidas, HP, Nissan, and Sony PlayStation.
According to Adweek, Jeremy Pagden is Tequila’s new President and CEO. Pagden, 46, is currently CEO of Omnicom’s The Integer Group in Golden, Colo., a post he will retain. No explanation was given as to how one man will lead two agency networks–Integer owns full service agencies in Dallas, Denver, Des Moines and Cleveland.
Perhaps this deal makes Integer part of the Tequila network? Jay?
My lips are sealed.
Since Jay’s lips are sealed, I think it’s safe to say Integer’s holdings are about to become the property of Tequila. If so, it’s all part of an internal Omnicom shuffle, so I’m not sure these changes are all that big of a deal.
My lips are still sealed, but no, that’s not the case. Nobody’s acquiring nobody here.