Blogs Trump Chat Rooms As Advertising Vehicle

Ad Age ponders the wisdom of advertising on consumer-controlled spaces.

Blogs require caution, but are much more predictable than chat rooms. “The blogs we would encourage people to advertise on have a small number of authors, one, two or three tops. In chat rooms, anyone can post,” said Scott Rafer, CEO of Feedster, a blog and RSS search engine and ad network, who is building technology to monitor and filter blogs. The other major difference is that because the postings are predictable, the content can be monitored and controlled by automation or by human beings. If something objectionable is posted, an ad can be pulled within minutes, he added.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.