Not Your Grandfather’s Financial Rag

Forbes Magazine and its competitors can’t simply sell to old white men in suits. Not if they want to grow revenue, that is. Yet, I question whether an ad that would be at home in Skateboarding is the way to go.
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The ad from Merkley and Partners reads: No salary earning, old underpants wearing, billionaire on paper CEO. It’s a new game. Forbes.com

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.