Trickle Down Slow Down

USA Today claims “Oil has yet to hit problematic height” in a headline today.

“At some point, high oil prices have to matter,” says David Briggs, head of global equity trading at Federated Investors. “When Joe Six Pack has to start paying $50 to fill up his tank, you have to think they will stop buying Frappuccinos and bottled water.”

It cost me $44 to fill my tank before work this morning. It would have been $48 if my tank was completely tapped. I think I’ll stick with the bottled water and espresso drinks and look to drive less.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.