Advertising News and Know-How
A while back, I wrote about BuzzMachine's Jeff Jarvis and his problems with Dell's customer service, or the lack thereof. He's finally got their attention: While BuzzMachine frequently receives more than 5,000 visitors a day, one recent post--Jarvis' "open letter" last week to George and Chairman Michael Dell, excoriating the company for ignoring online criticism--was the third most linked-to post on the blogosphere …
Continue Reading about Dell Wakes Up And Reads The Writing On The Blogs →
By David Burn
The Wall Street Journal is running an article on Wal-Mart's effort to sell more spirits. It's pretty comical. Selling more alcohol raises complicated issues for a company that presents itself as a folksy all-American enterprise and an arbiter of social mores. In addition to banning risque magazines from its stores and selling sanitized versions of CDs with controversial song lyrics, Wal-Mart forbids alcohol …
By David Burn
Living in the Hilton Head area, as I do, it's not everday I get to report local ad news. Adweek: Brandon Advertising said it would provide all advertising, media buying and public relations for the Habersham residential development near Beaufort, S.C. The independent Myrtle Beach, S.C., shop won the account without a review. Previously, the developer produced all its advertising internally. Habersham is a planned …
...has to be this quote from the man himself: "I have always regarded Shoney's Restaurants with the highest level of affection, having grown up with the concept," Freeman said in a statement, referring to his childhood in Mississippi and Florida. Affection from former clients helps, too: [Client svp of marketing Dan] Dahlen worked with agency principal and chief creative officer Cliff Freeman when the latter was at …
Continue Reading about The Funniest Thing To Come Out Of Cliff Freeman In Years… →
Well, this article in USA Today is a few months old, but strolling through CVS this weekend, I saw Wheaties multivitamins for the first time. Next to the "Total" multivitamins. I had no idea such products existed. It is a very interesting brand extension, especially for breakfast skippers like me. Mostly, it's the packaging that stands out in a sea of multivitamin sameness. Essentially, General Mills, maker of the …
Continue Reading about Wheaties: Breakfast Of Champions, Vitamin Of Breakfast-Skippers →
If you haven't seen this week's issue of The New Yorker, go to the newsstand and check it out. The entire issue features no other advertiser than Target, who commissioned a number of illustrators to incorporate its brand look and feel into ads without copy. The result feels seamless: you're not really getting sold anything, and the bullseye becomes quite iconic in the hands of talented folks. Of course, it helps …
Continue Reading about The New Yorker Hits Target, Or Vice Versa →
By David Burn
Earlier this summer Vanity Fair's George Wayne probed the depths of The Donny for his Vanities column. Here are a few of the more revealing moments. G.W. Your critics say you must decide. Does he want to create advertising? Or does he want to be in showbiz? D.D. I actually think the two are related. If you look at the history of Larry King, he was a D.J. My background is the perfect training ground for a talk show …
Continue Reading about Believe It Or Not The Donny Is No Chelsea Queen →
We like to blog a lot about high-concept advertising, but we tend not to pay attention to the fact that many media outlets get lots of money out of more mundane ads. So this article in LA Weekly is quite interesting, suggesting that movie studios are thinking of drastically slashing the money they spend on splashy display ads for films, particularly in the LA Times and the New York Times: All advertisers dearly love …
Continue Reading about “IN A WORLD…Where Newspapers No Longer Exist…” →
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