The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don't ice skate, but this one does... https://youtu.be/CJM7Fa5xF8Y Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible. “For a lot of people in our society, something as prosaic …
Spotify’s In-House Creative Team Is Raising The High-Bar
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
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Hot Desert, Cold Brew
To make Peet's Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet's Cold Brew the beverage of choice at Coachella, Peet's lined up a series of experiences, a.k.a. "brand activations," for the music-loving people to enjoy, including an interactive “Ice Sauna” photo booth at the DayClub Palm …
Frustrated Fido? Walk It Out With Rover
Finding a dog-friendly friend to walk and/or watch Fido while you're away from home can be difficult. That's where Rover.com, the nation’s largest network of 5-star pet sitters and dog walkers, can be of assistance. The company's network of pet sitters has grown nearly 90% over the past year, now topping more than 200,000 in the U.S. Rover is also the market leader in dog walking with more than 130,000 dog …
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What Marketers Can Learn from Hootsuite Academy
Have you heard of Hootsuite Academy? The software company offers an array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to the company's core …
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Minute Maid Questions What Good Is, Decides, “this is GOOD”
Do you see picture-perfect people enjoying picture-perfect moments everytime you log on to social media sites? How does the highlight reel from other people make you feel? Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” https://youtu.be/wY0ZYXhYiWQ Minute Maid partnered with …
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Are You Open to the Massive Business Opportunities in EQ?
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient -- their skill in innately human attributes like empathy and ability to navigate social complexities -- is a better …
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My Y Story: A Star-Studded Original Content Series by the Y
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. https://youtu.be/LhyWoce1EH0 "One of the things I love about the Y...you learn how to play with other people," Hawke says. Yes! Learning to play well with others is one of life's fundamental skills. "We were seeing an …
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