According to the San Francisco Chronicle, Ruth's Chris is permanently relocating its headquarters from New Orleans—the city where it got its start—to Orlando, Florida. On Aug. 31, not long after the levees burst in New Orleans, the top executives of Ruth's Chris Steakhouse gathered in the lobby of the Orlando Embassy Suites for an hourlong, soul-searching meeting. "It was probably one of the toughest decisions that …
All You Need Is Love (Of Money)
Given that Sir Paul has lent his name and music to Fidelity Investments and Bob Dylan is hawking lingerie, I suppose it should come as no surprise that one needs a working American Express card to buy tickets for the upcoming Cream shows in Madison Square Garden this October. Market Wire: American Express has a long history of providing special access and meaningful experiences to Cardmembers. As part of this ongoing …
Sears CEO Goes From Hedge Fund Manager To Marketing Guy
This from Ad Age: Sears Holdings Corp. Chairman Eddie Lampert has demoted Sears CEO Alan Lacy, replacing him with former Kmart CEO Aylwin Lewis, while expanding his own role in day-to-day merchandising and marketing duties. Analysts and industry watchers lambasted Mr. Lampert’s move to take a more active role in merging marketing at Sears and Kmart, saying the hedge-fund manager and financier, whose company ESL …
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The Other Guerilla Marketing
A store owner in New Orleans gets the word out. …
Bic’s Well Never Runs Dry
Guardian Unlimited: Bic, the company that has made a fortune out of things to be thrown away, has sold its 100 billionth disposable ballpoint - selling an average of 57 pens every second since it was launched in 1950. According to the company, that is enough pens to stretch 40 times the distance from the earth to the moon if laid end to end or to fill the Arc de Triomphe 23 times over. The transparent Bic Cristal …
Shooting For The Moon
New York Times: Miller High Life, which since 1997 has been sold with a series of humorous commercials centered on a sardonic, sometimes crotchety advertising character who views the world from a distinctly male perspective. Beginning next week, the "High Life Man" campaign will give way to spots featuring a female figuratively and literally out of this world: the "Girl in the Moon" character who has symbolized High …
Eighteen Plus Six
Lewis Lazare: Oak Brook-based Ace Hardware has renewed its contract with former football coach and television color analyst John Madden for an additional six years. The 18-year association between Madden and the nation's largest hardware cooperative is the second-longest spokesperson relationship existing today, just behind Michael Jordan and Nike. …
Abercrombie’s Protrusion
You know it's a hot story when Mia von Furstenber picks it up from Steve Hall at Adrants (who, by the way, has been showing a lot of male sexuality in advertising of late...I guess turnabout is fair play). And you know it's a story when the socialite titles her post, "The Bulge That Assaulted NYC." That's classic. Anyway, I'd like to see this Ohio-based retailer try to pull this off in Akron, Columbus or Cincinnati. …
