Advertising News and Know-How
By David Burn
Lewis Lazare: The Chicago arm of BBDO got a new name Monday: Energy BBDO. The moniker stems from a two-year effort to develop a model in the Chicago shop, a model that agency executives are convinced has proved effective in winning new business, most recently Wm. Wrigley Jr. brands Life Savers and Creme Savers. Other new clients include Jim Beam, Dial and Starbucks liqueur. What is the brand "Energy" all about? …
Continue Reading about BBDO Chicago Fights Apathy With Energy →
How stupid is your marketing department? I leave town for 9 days and what did I find in the stack of mail upon my return? 1) A Visa "CheckCard" I never asked for, but is just sitting in an envelope any moron can feel has a card enclosed. It's just there waiting to be "instantly activated." 2) A letter containing my PIN number. The one that's supposed to be a freakin' secret. Had anyone other than my trustworthy …
By David Burn
By David Burn
Here's a news flash: Religious people are a little sensitive about their deities. From Yahoo: Irish bookmaker Paddy Power was fending off the wrath of Christians in overwhelmingly Roman Catholic Ireland on Friday over an advert depicting Jesus and the Apostles gambling at the Last Supper. The billboard posters, on display in the Irish capital, adapt Leonardo da Vinci's famous painting of the event to show Jesus with …
By David Burn
Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. …
Well, it's not breaking news to us, but tomorrow's (the Sunday edition) Times finds it fit to print: But some in the television industry fret that those with less successful track records or at smaller networks will not be able to fend off aggressive marketers. Also worrisome is the tendency of advertisers who are creating brand integrations to gravitate toward heartwarming shows like NBC's "Three Wishes," in which …
Continue Reading about The New York Times Examines The Product Placement Phenomenon →
By David Burn
At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers. Beer Drinkers Against the Mistreatment of Beer Mission Statement Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror …
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