Advertising News and Know-How
Ad Age has the scoop. Weeks after a public address in which he called female creative directors "crap," WPP Group's worldwide creative director, Neil French, is leaving the holding company, according to executives familiar with the matter. OK. Some thought starters for you all: Is it easier to push an old man aside for making these comments vs. someone more involved in the day-to-day workings of an ad agency? Or …
Continue Reading about Neil French Is Out At WPP–Or Is He? →
By David Burn
Sally Hogshead, famous copywriter, author and mom, is now one of Tom's Cool Friends. Who's your target audience for this book? SH: Great question. First, let me say who it's not for: bureaucrats, whiners, cynics, or wimps. Anyone who cherishes linear hierarchy or traditional corporate games will hate this book. Radical Careering is for people who want to make big things happen in their lives, in their own way. They …
By David Burn
Technology powerhouses, Yahoo, Google and AOL, are helping to legitimize blogs. Makes sense. Smart businesses go where customers take them. Yahoo News: Internet "blogs" get a boost from the big search engines, which make the personal journals more accessible and move them toward mainstream journalism. Yahoo this month said it would include blogs on all its news searches, saying it would give readers more access to …
Continue Reading about Blogs Get Thumbs Up From Business. Federal Government Not So Sure. →
By David Burn
The New York Times: Rarely does an agency, particularly one with only six offices, have as satisfying a week as the one enjoyed last week by Bartle Bogle Hegarty. First, the agency landed the worldwide creative account for British Airways, wresting it away from M&C Saatchi, which had handled the assignment for a decade. The airline's estimated annual spending on advertising is £60 million, or $106 million. Then, a …
By David Burn
"Working sucks" seems to be a popular theme finding its way into several current ad campaigns, says Adpulp user, Tim Wassler (who kindly sent us this image). These two billboards are currently running on a building side in the financial district of downtown San Francisco. …
By David Burn
Hugh has been carrying on about global microbrands, of late. While such entities are rapidly multiplying online, it's neat to learn about the old school variety, from time to time. The New York Times: The beauty of Diane St. Clair's pasture beneath the Green Mountains draws the occasional tourist. But Ms. St. Clair recalls one who stood out. She was wearing Gucci shoes. And she wanted to photograph the cows. The …
By David Burn
Lifehacker is justifiably concerned about random companies hosting personal, mission-critical information. Call me paranoid, but what if Gmail goes down, or Google decides to stop being “not evil”? What if angry project management trolls hack 37 Signals and record my every to-do, building a too-personal-for-comfort profile of my every day activities? What if del.icio.us disappears? What if Flickr, who has photos of …
By David Burn
Fortune takes a hard look at The Donny's book, the agency he built and the man himself. The book, which Deutsch co-wrote with author Peter Knobler, is more about Donny Inc. than Deutsch Inc., his advertising agency. It's a primer on how to become a buff, swinging multimillionaire ... like Donny Deutsch!" "There's just this big disconnect between brand Donny and Deutsch Inc.," says Rob Schwartz, executive creative …
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