Advertising News and Know-How
By David Burn
BugMeNot.com was created as a mechanism to quickly bypass the login of web sites that require compulsory registration and/or the collection of personal/demographic information (such as the New York Times). I had never used this tool until moments ago. I'm impressed. On their site, they point to the anti-registration reasoning behind the service. -It's a breach of privacy. -Sites don't have a great track record with …
Continue Reading about Liberating Content From Behind The Registration Gate →
By David Burn
Danny G. sent me the much maligned Forbes article on blogs last night, and at first I thought it was some sort of Onionesque spoof. There's a lot of that going around these days. Anyway, sorry to say it's no spoof, just shoddy thinking masking as journalism. Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include …
By David Burn
OfficeMax®, one of the nation's largest office supply distributors, unveiled a new store prototype that dramatically differentiates OfficeMax from other office supply stores. The design replaces the industry-standard warehouse format with an engaging, colorful environment that highlights small- and home-office solutions. The first prototype opens this month in Macedonia, Ohio, with many more stores opening across the …
Continue Reading about Office Max To Recycle Its Big Boxes →
By David Burn
USA Today: Wal-Mart's critics, opening a new front in their war on the retail goliath, are borrowing from actor-director Mel Gibson's promotional playbook. Producers of a new documentary, Wal-Mart: The High Cost of Low Price, will show it at about 1,000 churches, synagogues and religious sites nationwide on Nov. 13 in a bid to force changes in Wal-Mart's employment and other practices. The film, by the director of …
Continue Reading about Anti-Wal-Mart Sentiments Take On Religious Fervor →
By David Burn
CNN: Activists want Paramount Pictures to take down billboards promoting the upcoming film "Get Rich or Die Tryin'," claiming the advertisements promote gun violence. The billboards depict Curtis "50 Cent" Jackson holding a gun in his left hand and a microphone in his right. One of the advertisements is next to a preschool. Najee Ali, who organized a rally Tuesday, accused Paramount, which is owned by Viacom Inc., …
By David Burn
Ad Age has a new blog. But it's not written by the countless journalists under the Crain's flag. No. It's the work of Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM. This blog is for the future of creativity in our industry. For if that future is to be one of creative excellence it lies in the hands of small agencies. I know this can sound a bit arrogant. I assure you it …
By David Burn
We're contributing to someone else's media property and hey, we didn't even know. So is Frederick Samuel, John Moore and David Vinjamuri. I bet they lacked prior knowledge of their valuable contributions, as well. So what is this? Are we to be delighted our content is worth picking up? Or pissed that an interloper dares to frame us as willing participants in his project? …
By David Burn
Butler Shine shows its respect for Patagonia's "Let My People Go Surfing" management style. Patagonia needs to be a case study for all future business leaders, because not only does it make environmental responsibility front and center, it has also built a culture that empowers the individual. It motivates them through the passion of the outdoors and encourages them to seek play within their work. Too often, …
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