Go Small

Ad Age has a new blog. But it’s not written by the countless journalists under the Crain’s flag. No. It’s the work of Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM.

This blog is for the future of creativity in our industry. For if that future is to be one of creative excellence it lies in the hands of small agencies. I know this can sound a bit arrogant. I assure you it doesn’t come from ego, but from history. All the great things that have happened in our industry started from small agencies. Their success caused them to sometimes grow into giants. But when the “magic” happened, they were small.

Pretty bold opening salvo.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.