Put The Gun Down

CNN: Activists want Paramount Pictures to take down billboards promoting the upcoming film “Get Rich or Die Tryin’,” claiming the advertisements promote gun violence.
The billboards depict Curtis “50 Cent” Jackson holding a gun in his left hand and a microphone in his right. One of the advertisements is next to a preschool.
Najee Ali, who organized a rally Tuesday, accused Paramount, which is owned by Viacom Inc., of irresponsibility for marketing in high-crime areas a movie that he said glorifies carrying guns.
“We’re calling upon Paramount Pictures to remove these billboards out of our neighborhood and from this city,” Ali said.
“Get Rich or Die Tryin’ ” stars Jackson as a drug dealer who turns away from crime to pursue his true passion, rap music. It’s scheduled to open November 9.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.