Office Max To Recycle Its Big Boxes

OfficeMax®, one of the nation’s largest office supply distributors, unveiled a new store prototype that dramatically differentiates OfficeMax from other office supply stores. The design replaces the industry-standard warehouse format with an engaging, colorful environment that highlights small- and home-office solutions.
The first prototype opens this month in Macedonia, Ohio, with many more stores opening across the country soon. This design represents the future of OfficeMax’s retail stores and the company’s customer-centric approach.
“To create this prototype we not only talked with customers, but we also watched them shop. That insight helped us create a new store concept that is truly ‘built by customers,'” said Sam K. Duncan, OfficeMax chairman and chief executive officer. “The new format gives customers a reason to shop here more often and stay longer, turning our store into a resource, rather than just a warehouse.”
Thanks to PSFK for the pointer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.