Advertising News and Know-How
By David Burn
David Pogue has some rules for electronics makers who want some consumer love this holiday season (and beyond). Worship at the altar of good design and make customer satisfaction your religion. These should be your commandments. I. Thou shalt not entomb thy product in indestructible plastic. II. Thou shalt hire native English speakers to translate thine instruction manual. III. Thou shalt not hype irrelevant …
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By David Burn
We Make Money Not Art points to this AP Photo from Muzaffarabad, Pakistan, where advertising billboards are repurposed to serve as rain covers on the tents of earthquake refugees. …
By David Burn
Fortune has named O+M CEO, Shelly Lazarus, one of the most powerful women in business for 2005. According to Fact Monster, Shelly graduated from Smith College in 1968 and earned an MBA from Columbia University in 1970, where she was one of four women in her class. She started working at Clairol, but within a year switched to Ogilvy & Mather. After a series of promotions, Lazarus was named president of North American …
By David Burn
USA Today: Ford Motor says it will soon offer wireless mobile offices in its F-series pickups, an option aimed at building contractors and others who do business on the road. Pricing isn't finalized, but it would cost around $3,000 for a wireless-equipped computer, printer and global positioning system, Ford spokesman Alan Hall said. Add-ons like a digital camera and credit card scanner also would be available. Ford …
By David Burn
Steve Is Bored contemplates the rise of table tennis. Now that poker (the new hockey) has become mainstream programming, I recently read that the next big thing in televised sports will either be darts or ping-pong. The latter might have an edge because Killerspin (the 'Nike' of table tennis) is marketing Biljana "Biba" Golic as the 'Anna Kournikova of table tennis' (except that Biba can actually play). According to …
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By David Burn
2005 GRAND PRIZE WINNER Morning Crave 10 White Castles 2 cups shredded cheddar cheese 10 eggs 1 tbsp. chopped onion Dash of pepper 1 tsp. salt 1/2 to 1 lb. crumbled bacon or sausage 4 cups milk 1/2 tsp. dried mustard 1 tbsp. parsley flakes Line bottom of greased 9” x 13” casserole dish with White Castles. Sprinkle cheese over sandwiches. Beat eggs, add milk and all ingredients except bacon or sausage. Pour egg …
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By David Burn
The New York Times: Wal-Mart Stores came to Manhattan last night for a peak at a movie about itself. But before it got the chance, a Wal-Mart consultant was told to leave the theater after the director accused him of trying to secretly record the film. Minutes into the premier of the film, "Wal-Mart: The High Cost of Low Price," the director, Robert Greenwald, said he spotted the consultant pointing his open …
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By David Burn
Lewis Lazare: He's baaaack! Thomas Kemeny that is, the plucky Columbia College/Chicago valedictorian who graduated last spring with the dream of becoming an ad man. Soon after graduating, Kemeny departed for an internship at the very hot and happening Crispin Porter + Bogusky ad agency in Miami. Now Kemeny has returned to Chicago, where he continues to learn his craft as a free-lancer at the city's largest agency, …
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