The Power Of Lazarus

Fortune has named O+M CEO, Shelly Lazarus, one of the most powerful women in business for 2005.
According to Fact Monster, Shelly graduated from Smith College in 1968 and earned an MBA from Columbia University in 1970, where she was one of four women in her class. She started working at Clairol, but within a year switched to Ogilvy & Mather. After a series of promotions, Lazarus was named president of North American operations in 1994. In the early 1990s, Lazarus scored two major coups: she won the American Express account, and made Ogilvy the exclusive agency for IBM, whose advertising had been split between 40 agencies. She took over from Charlotte Beers as CEO in 1996.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.