White Castle’s Consumer Generated Content

Morning Crave
10 White Castles
2 cups shredded cheddar cheese
10 eggs
1 tbsp. chopped onion
Dash of pepper
1 tsp. salt
1/2 to 1 lb. crumbled bacon or sausage
4 cups milk
1/2 tsp. dried mustard
1 tbsp. parsley flakes
Line bottom of greased 9” x 13” casserole dish with White Castles. Sprinkle cheese over sandwiches. Beat eggs, add milk and all ingredients except bacon or sausage. Pour egg mixture over cheese and sprinkle bacon or sausage on top. Cover with foil and refrigerate overnight. Bake uncovered at 325 degrees for one hour. Let sit before serving.
Submitted by Karen Burke of Ft. Wright, KY. For creating the 2005 Grand Prize recipe, Karen will receive a Crave Case every week for an entire year!



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.