We can no longer wait for governments and not-for-profits to fix what ails our societies. Today, companies (and the individuals who work there) are driving innovation and positive change, because it's the right thing to do for the larger community and the brand. Take the widespread proliferation of discarded fishing nets ensnaring aquatic life and clogging waterways. It's a problem that threatens the wildlife in …
Marketing To Teens Today? Talk To Their Smartphone Appendage
As a disciplinary measure, have you ever tried to remove a teen's smartphone from them? It sounds straightforward and benign until you factor that the heaviest smartphone users consider separation from their smartphone is like severing a limb. In other words, it's beyond painful—it's torture of the cruelest and most unusual sort. How addicted are young people today? According to Pew Research: Some 95% of teens …
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Frenemies by Ken Auletta: The Adpulp Book Review
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying firms, holding …
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Future Ad Makers of America Get Schooled In Pasadena
When you want to study advertising today, where do you go to school? Depending on your educational and professional objectives, there are a handful of excellent options. There's VCU Brandcenter, University of Texas, University of Oregon, University of Colorado, and the portfolio schools. Another path can be found at Savannah College of Art and Design (where Luke Sullivan teaches). Finally, future ad makers will …
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Hyundai Wants Modern Families To #MakeQualityTime
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https://youtu.be/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. https://youtu.be/_hk0Gx02NfM There's no focus on the vehicle's specs in …
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ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S.
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The …
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Business-Minded Artists and Alchemists Make The Best Advertising
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must allow for both. Creativity does not happen in a consistent timeline, a …
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Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch
Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. https://youtu.be/TvUIOxxuLZI The posters dissolve during the rain, releasing a powerful yet environmental friendly larvicide that kills the …
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