Advertising News and Know-How
By David Burn
Jeremy Hermanns of Tribal DDB was on Alaska flight #536 from Seattle to L.A. when twenty minutes after take off the MD-80 airplane tore a hole in it’s fuselage at 30K feet. Jeremy writes about it on his blog. It's an interesting account, but what is hard to understand are comments on his blog like this one: You come up with some very imaginative terms to describe the smell and what was happening. Can you explain to …
Continue Reading about Alaska Airlines Debacle Made Worse By Attack Dogs →
By David Burn
Alex Bogusky refuses to be cynical (see December's Creativity, or take my word for it). George Parker, on the other hand, does not entertain that particular daydream. Many years ago, when I used to work for a particularly crazy woman in California, she made a statement that has stuck with me ever since... "Our job is not to create ads, it's to manage the process." I thought she was nuts, but as the years have passed, …
To be honest, I wasn't blown away by the work in the new CA. And I blame Huey Lewis and Bryan Adams. You see, I’m a huge fan of music—and I started buying records when I was 7 years old. To me, nothing will ever replace the music I heard in the few years when I was 13, 14 or 15—smack in the middle of the 80’s, which many older people considered to be a musical wasteland at the time. But damnit, I wanted my MTV, and I …
By David Burn
Court Crandall has creativity oozing from his pores. He runs one of the best agencies on the left coast, writes (and sells) popular screenplays and now he's got a new children's book to his credit. According to the book's publisher, "Hugville is a town full of unusual hugs. If you come to visit, learn how to squeeze a friend with the Octopus Hug, twist him with the Tornado Hug, and tickle him with the Monkey Hug! …
By David Burn
Hugh MacLeod on his South African wine client, and how blogging helped move the needle: Blogging doubled Stormhoek sales in less than twelve months. I have been saying this for years, and still not everybody believes me: "Blogs are a good way of making things happen indirectly." No, bloggers and their friends didn't start suddenly descending on supermarkets, buying the wine in large numbers. That's not how it …
Continue Reading about Baking Up Some Mighty Fine Market Disruption →
By David Burn
Pete Barrett's cover for the December issue of Creativity. From the mouth of Mr. Bogusky: We work like fucking lunatics. This one is legendary. Too much so, in terms of how people imagine it. And we really do work but we get to have so much fun--I think work is just a lousy word to describe what it is but it's the only one we have. …
By David Burn
Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the "art" of TV advertising. In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, "USA Today" published its annual list of top television advertisements for 2005. "USA Today" showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as …
By David Burn
NYT: AT&T became the country's largest phone company in November when SBC Communications, one of the original seven Baby Bells, bought AT&T, the old Ma Bell. Having absorbed its former parent and taken its name, executives at SBC are introducing a sweeping campaign to highlight the company's new aspirations. The challenge is to refresh the venerable AT&T name, which in recent years has been better known for corporate …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
