Go Daddy’s Papa Pontificates

Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the “art” of TV advertising.
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In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!
We did get many complaints from customers, and would-be customers, about our Super Bowl ad. However, that didn’t keep people from moving their business to Go Daddy in droves, and hardly anyone moved away.

I suppose $9 registrations have nothing to do with his firm’s success.
[via Adfreak]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.