Alaska Airlines Debacle Made Worse By Attack Dogs

Jeremy Hermanns of Tribal DDB was on Alaska flight #536 from Seattle to L.A. when twenty minutes after take off the MD-80 airplane tore a hole in it’s fuselage at 30K feet. Jeremy writes about it on his blog.
It’s an interesting account, but what is hard to understand are comments on his blog like this one:

You come up with some very imaginative terms to describe the smell and what was happening. Can you explain to me, since when did jet liners start using AV gas? What was burning? YOu say and I quote “I knew something was terribly wrong. As the smell of acrid AV-gas and burning plastic filled the cabin”. Since the hole was far forward of the both the wings in which the fuel is stored and the engines for that matter, where did the smell of AV gas come from? No report of anything burnt was ever made, please explain the burning smell?
Do me one favore. I know you were involved in a terrible event, but don’t make more out of it than it was. Lieing about the smell of gas and burning anything in your blog only serves your own agenda.
By john on 12.28.05 7:58 am

What in the world could this atrocious speller be thinking?
Turns out this comment and others in this vein are coming from an IP address that belongs to Alaska Airlines. Unreal.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.