Advertising News and Know-How
By David Burn
According to The New York Times, Americans under the age of 17 dug the Super Bowl spots from Bud Light. In fact, Bud Light ads ranked first, second and fourth in popularity for the under 17 demographic. Bud Light's brand team should feel good that they're connecting with this crucial segment of emerging beer drinkers. There's only one problem--beer ads are not supposed to appeal to underage drinkers. Amon Rappaport, …
Continue Reading about Bud Light Scores High Marks With High Schoolers →
By David Burn
The New York Times reports that Sports Illustrated is taking its franchise--the always anticpated swimsuit issue--to the new media tree. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple's online store, for $1.99 each, or download content to a cellphone or …
Continue Reading about The Mass Market Multimedia Swimsuit Show →
By David Burn
USA TODAY: Starbucks said Friday it would stop selling Chantico, a rich chocolate drink introduced with much fanfare last year, because it was not adaptable to different customer tastes. In a rare flop for the fast-growing No. 1 coffee shop chain, Chantico was pulled from Starbucks' menu in January, a year after its introduction, spokesman Alan Hilowitz said. Described as "a drinkable dessert," Chantico resembled …
Continue Reading about Consumer Generated Content Extends To Coffee →
By David Burn
Ray Edwards is a direct response copywriter. In fact, he's textbook. If this is your thing, go study this man. My copywriting colleages are going to be angry. They're going to call me a "renegade" for letting the secrets out. For giving away our tricks. But I'm going to do it anyway. In this quick, FREE video I'll show you specific changes that will improve the response rates and sales from a real-life …
By David Burn
Are you up on vlogger du jour Amanda Cogdon? She has a site called Rocketboom and her ship is preparing for blast off. Cogdon recently conduced an eBay auction for the first ad on Rocketboom. Business Week reports that the winning bid was $40,000. The winning bidder is TRM, an ATM and photocopy services company. Andrew Baron, the co-founder of Rocketboom says they aren't saying more about the ads right now, but are …
Continue Reading about She Packed My Bags Last Night Pre-Flight →
By David Burn
Nike does not just want you to buy its soccer gear, it wants to reform the very game of futebol. Ambition has never been a problem for the Beaverton crew. But does the use of a dramatic skit--wherein journalists lose control of their live broadcast to a terrorist cell--seem rather insensitive and tasteless at the moment? I'm not saying it's not the right scene. I'm asking. The spot is incredibly well done and the …
Continue Reading about “Play Beautiful” Or There Will Be Trouble →
"I think technology is going to wreak havoc on the agency business." So says Robert Greenberg, the President of R/GA in New York City, in this lengthy profile in today's New York Times. It has become fashionable, and maybe largely accurate, to look at advertising of the last several decades as an opiate to help brainwash Americans into becoming avid, mindless shoppers. Mr. Greenberg's new equation offers a brighter …
By David Burn
BL Ochman and her buddy Steve Hall, believe blog space is sacred space. That it need only be filled with precious "original" content. Adrants' Steve Hall told me yesterday that he believes Technorati and others are "measuring the wrong thing." What they should measure, he says, is how much original content is on a blog. A large percentage of blogs just aggregate other bloggers' content, or provide links to articles …
Continue Reading about “Aggregator” Is A Bad Word. How Original. →
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