How Dare Ray Edwards

Ray Edwards is a direct response copywriter. In fact, he’s textbook. If this is your thing, go study this man.

My copywriting colleages are going to be angry. They’re going to call me a “renegade” for letting the secrets out. For giving away our tricks.
But I’m going to do it anyway.
In this quick, FREE video I’ll show you specific changes that will improve the response rates and sales from a real-life salesletter-style website… and I’ll explain the reasons behind every change. 
Some of the things you will learn in this 23-minute video:
The best way to layout a website for maximum sales and conversions. You’ll be surprised at how this simple layout converts better than others.
Which elements of a website can be tested and which can’t. 
The font and color that makes headlines convert best.

Yep, I’m outraged.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.