Blogads surveyed more than 55,000 blog readers and found that there are four distinct blogospheres: mom blogs, music blogs, gossip blogs, and political blogs. (I gotta think there are many more than that.) Anyway, look at the numbers that confirm what we already know; namely, that bloggers are active--not only with their time, but with their money. Here's a cherry picked summary of the survey results, courtesy of …
Southwest Puts Its People Out Front
Southwest Airlines has entered the bloatosphere with a site called "Nuts About Southwest." The airline has recruited contributors from all parts of their organization to join in. Brian Lusk, Manager of Customer Communication and Corporate Editor, gets the ball rolling, albeit tentatively. For us, the experience is a lot like going on a blind date—will our readers like us? Can we find something to talk about? And …
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Radio A Go Go
Edward Baig of USA TODAY likes the Pioneer Inno. The folks at XM Satellite Radio, along with Pioneer and Samsung, have teamed on next-generation portable players that combine MP3 functionality with the XM service. The handsome 4.5-ounce gray-and-black Pioneer Inno XM2go unit that I've been testing is a very appealing gadget, notwithstanding the $400 price tag, on top of XM's regular subscription fees. I wonder how …
Coronas In Margaritaville
According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour. …
Niche Marketer Wants To Appeal To Broader Base
New York Magazine asked Miuccia Prada some questions. Here's one: Q. What is it about your brand that attracts people? A. [Sighs] Yes, it’s difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. It’s just the name—who cares what you do. The two exist together. And when you do things now, you have to do things that …
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Explorer Users Have $1 Bounty On Their Heads
Info World reports that a group of self-titled "political activists" in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft Corp.'s Internet Explorer to Mozilla Corp.'s Firefox. The group offers Web-site owners scripting technology that will detect if a visitor is running IE. If so, an alert will appear directing them to download Firefox either to view the site better or at …
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A BattleCry For Billings
According to the New York Times, Teen Mania Ministries, a Christian youth organization devoted to steering teenagers away from drugs, alcohol and premarital sex came knocking on Tocquigny's door. "We anticipated that there might be some cons," said Skip Dampier, a partner and creative director at the agency. "And we knew that not everyone at the agency would want to work on this business." But despite its …
Effen Outdoor
Lewis Lazare is giving credit to Steffan Postaer's place. Oh my. Is the world spinning on a new axis? It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners -- and the only one from Chicago -- at Tuesday night's gala awards dinners at the Marriott Desert Springs Resort & Spa. The Obies have been handed out annually by the Outdoor …
