On May 25, Laura from eBay's Community Communications team, posted the first entry on eBay's new blog. It’s an exciting day for us…and a sign of the changing times. Today, we’re saying a fond farewell to our old monthly Chatter newsletter, and we’re joining the “blogosphere” with the launch our new eBay Chatter blog. Since, then other eBay bloggers have written about the two millionth passenger vehicle sold; Pay Pal …
The Sponsorship Stars Line Up For American Airlines
From USA TODAY: American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier's name. It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play in the American Airlines Center, while the Miami Heat cool off in the American Airlines Arena. …
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Have Spreadsheet Will Travel
Another spreadsheet application is unveiled. Big whoop. But hold on, maybe it is a big deal. The New York Times seems to think so. Stepping up its attack on Microsoft's core business, Google plans to make available on Tuesday a test version of a Web-based spreadsheet program that is intended to make it simple to edit and share lists and data online. The company said that the free program, called Google Spreadsheets, …
Belong To The Tribe For As Little As $220
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark James (a.k.a. Chief Marika), are seeking 5,000 people to join Tribewanted.com, …
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World Cup Broadcaster Sicks Barristers On Boing Boing
Boing Boing received an obtuse threat from a law firm in London. The letter states that Baker & McKenzie's client, Infront Sports & Media, "anticipates the possibility of unauthorized streaming and downloading of FIFA World Cup matches." The letter goes on to warn Boing Boing that Baker & McKenzie will be "actively monitoring your website ... to identify unlawful activity and will, if necessary, take appropriate …
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Young People In Pain
Marketers everywhere are trying to figure out the best way to reach the teen and twenty-something markets. Perhaps, we ought to drop that pursuit and instead focus on why this generatioins is busy hurting themselves. According to Associated Press: Nearly 1 in 5 students at two Ivy League schools say they have purposely injured themselves by cutting, burning or other methods, a disturbing phenomenon that psychologists …
A Great Creative Team: Priceless
Fortune is running a number of articles on the importance of teams. One team they examine is from the ad world. From 1987 to 1997, MasterCard maxed out five advertising campaigns - and failed to narrow the gap with Visa. So when the company decided to get a new ad agency, it looked like desperation. To McCann Erickson, it looked like opportunity. McCann assigned a core creative team of three - Joyce King Thomas, …
Movin’ On Up
The mainstream media is having trouble adjusting to the new info-rich economy, or so we're told. Yet, one notable player seems to be well above the fray. According to New York Times, Privately-owned Hearst Corporation paid for their resplendent new headquarters at Eighth Avenue and 57th Street in Manhattan with $500 million in cash. It is probably no accident that the new 46-story headquarters, with its geometric …
