Advertising News and Know-How
By David Burn
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark James (a.k.a. Chief Marika), are seeking 5,000 people to join Tribewanted.com, …
Continue Reading about Belong To The Tribe For As Little As $220 →
By David Burn
Boing Boing received an obtuse threat from a law firm in London. The letter states that Baker & McKenzie's client, Infront Sports & Media, "anticipates the possibility of unauthorized streaming and downloading of FIFA World Cup matches." The letter goes on to warn Boing Boing that Baker & McKenzie will be "actively monitoring your website ... to identify unlawful activity and will, if necessary, take appropriate …
Continue Reading about World Cup Broadcaster Sicks Barristers On Boing Boing →
By David Burn
Marketers everywhere are trying to figure out the best way to reach the teen and twenty-something markets. Perhaps, we ought to drop that pursuit and instead focus on why this generatioins is busy hurting themselves. According to Associated Press: Nearly 1 in 5 students at two Ivy League schools say they have purposely injured themselves by cutting, burning or other methods, a disturbing phenomenon that psychologists …
By David Burn
Fortune is running a number of articles on the importance of teams. One team they examine is from the ad world. From 1987 to 1997, MasterCard maxed out five advertising campaigns - and failed to narrow the gap with Visa. So when the company decided to get a new ad agency, it looked like desperation. To McCann Erickson, it looked like opportunity. McCann assigned a core creative team of three - Joyce King Thomas, …
By David Burn
The mainstream media is having trouble adjusting to the new info-rich economy, or so we're told. Yet, one notable player seems to be well above the fray. According to New York Times, Privately-owned Hearst Corporation paid for their resplendent new headquarters at Eighth Avenue and 57th Street in Manhattan with $500 million in cash. It is probably no accident that the new 46-story headquarters, with its geometric …
By David Burn
Few brands are as iconic as Levi's. The denim maker has a storied history and legions of brand zealots, some quite famous. Here's a thank you letter from Cary Grant on display in a new online exhibit from the brand: The San Francisco Chronicle describes the exercise in brand history: Levi's historian Lynn Downey selected items to include on the Web site from reams of material in the company's extensive archives, …
By David Burn
Wieden's Mark Fenske, by his own admission, is "out of bounds idealistic." We can find evidence of this in the poetry he dedicates to his VCU Adcenter students: Forget the money. Pay no attention to it. Go after what your inside wants--the work. Love the making. Screw the mammon. You can't eat it. However. You can live on work. You'll see. "Screw Fenske. He's an idealist." I can hear you think it. You're right. I'm …
Continue Reading about Eat Ramen Noodles Until Your You’re 30 →
By David Burn
Earlier this week, I bought stamps at the post office. I picked out a book of Katherine Anne Porter stamps which led to a literary discussion with the mail clerk. It left me feeling glad that a federal worker was so well versed in American culture. Now this from Ad Age: The U.S. Postal Service last week canceled an old law that forbade businesses from placing ads or logos on any type of currency -- including postage …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
