World Cup Broadcaster Sicks Barristers On Boing Boing

Boing Boing received an obtuse threat from a law firm in London.

The letter states that Baker & McKenzie’s client, Infront Sports & Media, “anticipates the possibility of unauthorized streaming and downloading of FIFA World Cup matches.” The letter goes on to warn Boing Boing that Baker & McKenzie will be “actively monitoring your website … to identify unlawful activity and will, if necessary, take appropriate action to ensure the protection of Infront’s rights of those licenses.”
I don’t even know what the FIFA World Cup is. I’m guessing it’s soccer, which I hate just as much as any other pro sport. Every editor at Boing Boing detests professional sports, and we would sooner stream a video of a crumpled up paper napkin in the corner of a room than show some jackasses running after a ball.

While the “we could give a crap about soccer defense” is right on, there’s a much bigger issue at hand here. Yes, copyright law. I understand a firm wanting to protect their broadcast assets, but I do not understand making a public nuisance of yourself in attempt to do so.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.