Belong To The Tribe For As Little As $220

Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play.
According to LA Times:

Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark James (a.k.a. Chief Marika), are seeking 5,000 people to join, a sort of tribal timeshare with a three-year lease on a Fijian island.
The goal: to build a sustainable eco-community and keep at bay developers with dreams of massive hotel complexes.
Memberships — Nomad ($220), Hunter ($440) and Warrior ($660) — entitle members to seven, 14 or 21 days on the palm-fringed 200-acre oasis, 100 at a time. Fees cover food, lodging and local airport transfer.

While the idea seems like a reality TV show on its surface, Keene cautions it’s not a game.
[via Reveries]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.