Young People In Pain

Marketers everywhere are trying to figure out the best way to reach the teen and twenty-something markets. Perhaps, we ought to drop that pursuit and instead focus on why this generatioins is busy hurting themselves.
According to Associated Press:

Nearly 1 in 5 students at two Ivy League schools say they have purposely injured themselves by cutting, burning or other methods, a disturbing phenomenon that psychologists say they are hearing about more often.
For some young people, self-abuse is an extreme coping mechanism that seems to help relieve stress; for others, it’s a way to make deep emotional wounds more visible.
The results of the survey at Cornell and Princeton are similar to other estimates on this frightening behavior. Counselors say it’s happening at colleges, high schools and middle schools across the country.
Separate research found more than 400 Web sites devoted to the subject, including many that glorify self-injury.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.