Advertising News and Know-How
By David Burn
We increasingly hear about how social online networks are. I question the accuracy of these claims. Is a relationship that exists strictly online truly social? I don't think it is. I think the bridge must be built from online to off, or the quality of relations will suffer or drop off altogether. Technology aside, many people are struggling to establish and maintain personal relationships today. Reuters reports that …
Continue Reading about Step Back (From Your Machine) And Make Friends →
AdPulp has readers around the world, so forgive me if this comes across a little too insider-American, but July 4th is our Independence day. And it occurred to me that nothing's more American than advertising. We live in a land where anybody can stand in front of a camera dressed up like George Washington, cherry tree in the background and say, “I cannot tell a lie. I’m chopping prices on all sofas and loveseats in …
Continue Reading about This Land Was Hand-Crafted For You And Me →
By David Burn
Gary Bolles, a partner in Microcast Communications, describes what's going on today and tomorrow in Aspen: Brainstorm is a high-wattage event, with world-class speakers ranging from political leaders to technology gurus, including Michael Dell, Madeleine Albright, Queen Noor of Jordan, Michael Eisner, and Senator Sam Brownback. The sessions focus on a variety of wicked problems, such as global warming, economic …
By David Burn
If you regularly present creative remotely on a conference line, this audio file is for you. Enjoy! [via Advergirl] …
Continue Reading about “I Don’t Have PDF. Can You Send It In Word?” →
By David Burn
The iPod is spawning a whole industry of complimentary devices—even Nike has joined the action with their Nike+iPod Sports Kit for runners. Now, a New Jersey man is marketing his own invention that turns one's bicycle into a portable stereo. According to Asbury Park Press: Just over a year ago, while riding his bicycle with his daughter, Emily, it occurred to Mick Kless that he would love to have speakers attached to …
By David Burn
Next time you're visiting the Grand Strand, skip the alligator farm and head over to the KISS Coffeehouse. I mean, you wouldn't want the '70s rockers to actually sing for their dinner, would you? …
Continue Reading about KISS Coffeehouse Opens In Myrtle Vegas →
By David Burn
Ad Age reports on a media brand's attempt to be young and hip relevant to its audience. Hearst Magazines' Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, Seventeen is the first print publication to do so. Under the …
Continue Reading about If Seventeen Was A Person She Would Be On MySpace →
By David Burn
Larry Ellison has reneged on his $115 million donation to Harvard. The Oracle founder and CEO, and the world's 15th richest person, made headlines last year when he pledged the funds to an institute at Harvard to study world health. But now, according to the San Francisco Chronicle, Ellison has decided against making the contribution after the resignation of Harvard President Larry Summers, who is about to leave the …
Continue Reading about Two Rich Guys Who Need To Get A Clue →
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