Bob Barrie is leaving Fallon to form his own firm.
He chose not to to give Adweek many details, but indicated the move is not iminent, and that his head and his heart are still at Fallon, an agency he’s been with for 20 years.
Barrie, an art director, is notable in the industry for not taking on creative director duties despite offers to do so. Instead he’s stayed true to his passion and close to the work. The results speak for themselves. For instance, his work for United Airlines has no present day equal.