When challenged with advertising toilet paper, it's important to dance gingerly around the biological neccesity behind the need for the product. Not! Charmin's U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around. …
Are Interactive Creatives Working In Their Own Ghetto?
Normally, an agency like Fallon doesn't have to go around placing classified ads to entice people to join its creative department. But, as as we noted a while back, interactive creatives are much in demand. So Fallon has placed an ad on CreativeHotlist for an interactive copywriter. Fallon would like to hire a writer. But not just any writer. We're looking for an interactive writer, which at Fallon means something …
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Burgers Get Pig Skin Treatment
According to Associated Press, Wendy's, based in the Columbus suburb of Dublin, is gearing up for football season. The nation's third-largest burger chain plans to add the Brutus Buckeye Burger to the menu Aug. 28 and offer it through the football season. The burger - available at 125 central Ohio restaurants - is named for The Ohio State University's mascot. In October, the company plans to introduce a Who-Dey …
Sex Sells…Condos?
The New York Times calls attention to some racy techniques to sell condos: The Developers Group, a sales and marketing firm, first departed from the tried and tame in January with an advertisement for the Hudson Condominiums near the Time Warner Center, which showed an image of the 20-story building accompanied by the statement: “You Know Where You Can Stick Your Bonus.” The firm’s partners, who are all younger than …
Time For Breakfast
Leo Burnett went old school with its latest outdoor application for McDonald's. The billboard at the intersection of Clark and Addison features a sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center. To turn the sundial concept into reality, Leo Burnett hired Christian Huff, a Chicago-based electrical engineer and technical advisor to …
Advertising As Cocktail Party: The Metaphor
Writing in BusinessWeek, Steve McKee offers a way of looking at advertising that I thought about a long time ago, but I don't think I ever wrote down. Think about how you relate to most ads you see. You expect them to focus on themselves. You expect them to be loud. You expect them to tell you what they want you to hear, rather than focusing on what's interesting to you. Most ads act like someone with bad manners at …
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Goodby Rides Again
Goodby's latest effort for HP, wherein "the computer is personal again" is good stuff. Adfreak's Catharine P. Taylor calls the work "an artful paean to how personal our computers have become, stuffed with our journal entries, MP3 files and vacation photos." According to iMedia Connection, this is HP's first-ever global marketing campaign for its Personal Systems Group. HP's personal computer market share is 15.7 …
Swerving Near Golden
Pete Coors is an unpretentious man. If he was pretentious he would move around Denver in a chauffered car. After this story in the Denver Post, he might do well to consider the back seat option. He could always choose a rather nondescript vehicle. Beer magnate and former Republican U.S. Senate candidate Pete Coors was arrested on a drunken-driving charge and is due to appear in court next week. A Colorado State …
