Burgers Get Pig Skin Treatment

According to Associated Press, Wendy’s, based in the Columbus suburb of Dublin, is gearing up for football season.
The nation’s third-largest burger chain plans to add the Brutus Buckeye Burger to the menu Aug. 28 and offer it through the football season. The burger – available at 125 central Ohio restaurants – is named for The Ohio State University’s mascot.
In October, the company plans to introduce a Who-Dey Burger in the Cincinnati area in honor of the Bengals. The burger, which will include chili, shredded cheese and onions, is named for the popular fan cheer of “Who dey, who dey, who dey think gonna beat dem Bengals?”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.