Swerving Near Golden

Pete Coors is an unpretentious man. If he was pretentious he would move around Denver in a chauffered car. After this story in the Denver Post, he might do well to consider the back seat option. He could always choose a rather nondescript vehicle.

Beer magnate and former Republican U.S. Senate candidate Pete Coors was arrested on a drunken-driving charge and is due to appear in court next week.
A Colorado State Patrol trooper pulled Coors over after he saw him run a stop sign around the corner from his home in Golden at 11:25 p.m. on May 28.
Coors stopped his 2004 green Jaguar in his driveway, and the trooper smelled alcohol, said State Patrol spokesman Trooper Gilbert Mares. Coors failed a field sobriety test, was placed in handcuffs and taken to the Golden Police Department jail, Mares said.
Coors said he was headed home from a wedding reception in Denver.
“I should have planned ahead for a ride,” Coors said Thursday in a written statement. “For years, I’ve advocated the responsible use of our company’s products. That’s still my message, and our company’s message. I am sorry that I didn’t follow it myself.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.