Swerving Near Golden

Pete Coors is an unpretentious man. If he was pretentious he would move around Denver in a chauffered car. After this story in the Denver Post, he might do well to consider the back seat option. He could always choose a rather nondescript vehicle.

Beer magnate and former Republican U.S. Senate candidate Pete Coors was arrested on a drunken-driving charge and is due to appear in court next week.
A Colorado State Patrol trooper pulled Coors over after he saw him run a stop sign around the corner from his home in Golden at 11:25 p.m. on May 28.
Coors stopped his 2004 green Jaguar in his driveway, and the trooper smelled alcohol, said State Patrol spokesman Trooper Gilbert Mares. Coors failed a field sobriety test, was placed in handcuffs and taken to the Golden Police Department jail, Mares said.
Coors said he was headed home from a wedding reception in Denver.
“I should have planned ahead for a ride,” Coors said Thursday in a written statement. “For years, I’ve advocated the responsible use of our company’s products. That’s still my message, and our company’s message. I am sorry that I didn’t follow it myself.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.