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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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You Don’t Make The Cover Of Magazines By Playing It Safe

According to MyBusiness Magazine, Jason Fried of 37signals built his business with a philosophy he calls "Getting Real," a way of thinking that inspires those with limited budgets and few resources to create successful products. "Big business loves mediocrity: They put process first and product second. As long as you go through this process and all these objectives are met along the way, then what comes out at the …

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Software That People Need…You Can Bank On It

Adobe Systems CEO, Bruce R. Chizen, 50, spoke to New York Times reporter, Juston Jones. Here's some of what he said: "Adobe is everywhere you look.The fonts in daily newspapers may have been created with Adobe Type. The layouts in magazines are likely to have been made with Adobe InDesign. The graphics on soda cans or water bottles are likely to have been made by Adobe Illustrator or Adobe FreeHand. Adobe software is …

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Packaging Innovation Conveniently Delivers Grease And Starch

A New York Times business writer looks at fast food product development, but finds manipulation of language instead: Corporate jargon can sound austere when used to describe something like the Mashed Potato Bowl, a new menu item at the restaurant chain KFC. To a fast-food gourmand, the product appears to be a simple, casserole-like mélange of puréed potatoes, corn, fried chicken and cheese, all smothered in brown …

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Technorati’s Tweaked Identity Tweaks Noses

Greg Storey of Airbag Industries is less than impressed with the new Technorati website redesign. It's my understanding that drug users sometimes have flashbacks that cause them to hallucinate and do unexplainable, unimaginable things. So when a friend told me to go see the new Technorati website and it finished loading, the first thing that came to mind was that drug users with a Jolly Rancher fetish are now in …

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The New Rock Stars Are Kinda Indie

Yelp.com founders, Russel Simmons and Jeremy Stoppelman Business Week is running a feature on the new NoCal rock stars. You know, the young turks that lurk just south of San Francisco. Digg founder, Kevin Rose and his fellow wealth punks have little in common with the sharp-talking MBAs in crisp khakis and blue button-downs who rushed the Valley as the NASDAQ climbed. In the late 1990s, entrepreneurs were the …

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Man Laws Have Been Around For Millennia

Lewis Lazare wonders how many young men in Miller Brewing's crosshairs can trace the Man Laws campaign back to its origin—the mythic King Arthur and his knights of the round table. Given the state of education today, and a waning interest in reading, at least when it comes to serious literature, we doubt most of the target audience for this campaign knows -- much less cares -- where Crispin got its inspiration. But …

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MTV On Campus (The Print Version)

According to the official press release, MTV is strengthening its reach to the student market via acquisition. mtvU, MTV's 24-hour college network and a division of Viacom Inc.'s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the US. The network reaches over five …

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