MTV On Campus (The Print Version)

According to the official press release, MTV is strengthening its reach to the student market via acquisition.

mtvU, MTV’s 24-hour college network and a division of Viacom Inc.’s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the US. The network reaches over five million college students via 450 online campus papers – the most powerful local media brand on campus.
“This acquisition is in line with our business strategy of moving forward in the digital space and continually expanding our online portfolio of music, gaming, news and entertainment,” said Judy McGrath, Chairman and CEO, MTVN.
“Student publications are the lifeblood of college campuses, and we’re looking forward to supporting them with new tools and advertising opportunities – empowering them to expand their offerings and audience, as well as improve their financial performance,” said Stephen Friedman, GM, mtvU.

[via MIT Convergence Culture Consortium]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.