Technorati’s Tweaked Identity Tweaks Noses

Greg Storey of Airbag Industries is less than impressed with the new Technorati website redesign.

It’s my understanding that drug users sometimes have flashbacks that cause them to hallucinate and do unexplainable, unimaginable things. So when a friend told me to go see the new Technorati website and it finished loading, the first thing that came to mind was that drug users with a Jolly Rancher fetish are now in control of the bus.
Technorati is a blog discussion search/indexing engine, or that’s what I had been made to believe. This new magically-delicious site would have me believe it’s the next social app of the future…future…future…future. I kept looking for a way to “Digg” blogs and blog posts but found nothing. I’m guessing that by the time the redesign project got to that phase it was time for the munchies. I could be way off here and this is merely an homage to early Web 2.0 design circa early 2005 — an inside-joke or way to get free publicity with headlines like: “What hath Technorati become?” or “MyYahoorati?”.

A bit harsh, but very funny.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.