According to MyBusiness Magazine, Jason Fried of 37signals built his business with a philosophy he calls “Getting Real,” a way of thinking that inspires those with limited budgets and few resources to create successful products.
“Big business loves mediocrity: They put process first and product second. As long as you go through this process and all these objectives are met along the way, then what comes out at the end is considered successful, no matter what. It doesn’t upset anyone, but doesn’t make them happy, either. It’s safe. I can’t deal with that,” said Fried.