We know all about Miller Time. It's a time for America's hard-working welders, plumbers and transit workers to kick back before the big game or on a fishing trip to northern Minnesota. Dutch beer, Bavaria, stakes a different claim. "Bavaria Time" is for swashbucklers after their daily battles with sea creatures, natural disasters and other larger-than-life challenges. [via The Hidden Persuader] …
Bud Dot TV Coming To A Small Screen Near You
USA Today reports that Anheuser-Busch is prepared to spend $30 million on a new web content project. Top U.S. brewer Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February. The seven-channel operation, costing an estimated $30 million to start, is an attempt to develop a new way to reach consumers ages 21 to 27, who increasingly favor customized content over mass media — and distilled …
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Lofty Ideas Bandied About
What role can creativity play in shaping our world? Can creatives become instruments for social and political change? That’s the subject of the evening of September 21, 2006 at the Art Directors Club ADC Gallery panel discussion called “Designism.” "Designism will address the question of how you use your career to make the world a better place. By giving this movement a name, we hope to provide young designers and …
Quick, What Kind Of Jeans Does That Junior A.D. Wear?
According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that's the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap. Citizens of Humanity, Old Navy, American Eagle, Guess and Joes …
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The Book That Cluetrainers Love To Hate Just Landed Saatchi A Fat Account
Lovemarks, the book by Saatchi CEO Kevin Roberts that was thoroughly ridiculed in the bloatosphere, is now responsible for landing Saatchi the J.C. Penny account, a $430 million piece of business. Here's what Ad Age indicates: Love was in the air this spring for Kevin Roberts and JC Penney. It all began aboard a corporate jet early in the season when Penney Chief Marketing Officer Mike Boylson heard about his boss's …
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Caribou Herd To Swell On Friday
According to Reuters, Caribou Coffee is taking advantage of a Starbucks promotion gone awry, honoring coupons that Seattle-based coffee giant declared void this week. Caribou said Friday that it would give free medium Cold Press iced coffee, iced Americano or iced tea to anyone presenting one of Starbucks' iced coffee coupons that have been widely circulated on the Internet. Caribou's intent for the promotion is to …
Current Events Used To Sell Whiskey
Is war fair fodder for advertising? Leo Burnett thinks it is, and so does Diageo, the world's largest spirits company. According to the International Herald Tribune, the two have teamed to provide a new twist on Johnnie Walker's "Keep Walking" campaign (originally created by Bartle Bogle Hegarty) for the Lebanese market. courtesy of Flickr user Fadilb Not everyone thinks this localized twist is a great idea. Ad …
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My Name Is Giuseppe
There's no stopping the quest for the elusive viral video. In this latest installment, Krups is working with NYU film students to create "Espresso Shorts", 60-to-90 second films with the brand's coffee making machinery as hero. [via New York Times] …
