Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

Quick, What Kind Of Jeans Does That Junior A.D. Wear?

According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that's the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap. Citizens of Humanity, Old Navy, American Eagle, Guess and Joes …

Continue Reading about Quick, What Kind Of Jeans Does That Junior A.D. Wear? →

By

The Book That Cluetrainers Love To Hate Just Landed Saatchi A Fat Account

Lovemarks, the book by Saatchi CEO Kevin Roberts that was thoroughly ridiculed in the bloatosphere, is now responsible for landing Saatchi the J.C. Penny account, a $430 million piece of business. Here's what Ad Age indicates: Love was in the air this spring for Kevin Roberts and JC Penney. It all began aboard a corporate jet early in the season when Penney Chief Marketing Officer Mike Boylson heard about his boss's …

Continue Reading about The Book That Cluetrainers Love To Hate Just Landed Saatchi A Fat Account →

By

Caribou Herd To Swell On Friday

According to Reuters, Caribou Coffee is taking advantage of a Starbucks promotion gone awry, honoring coupons that Seattle-based coffee giant declared void this week. Caribou said Friday that it would give free medium Cold Press iced coffee, iced Americano or iced tea to anyone presenting one of Starbucks' iced coffee coupons that have been widely circulated on the Internet. Caribou's intent for the promotion is to …

Continue Reading about Caribou Herd To Swell On Friday →

By

Current Events Used To Sell Whiskey

Is war fair fodder for advertising? Leo Burnett thinks it is, and so does Diageo, the world's largest spirits company. According to the International Herald Tribune, the two have teamed to provide a new twist on Johnnie Walker's "Keep Walking" campaign (originally created by Bartle Bogle Hegarty) for the Lebanese market. courtesy of Flickr user Fadilb Not everyone thinks this localized twist is a great idea. Ad …

Continue Reading about Current Events Used To Sell Whiskey →

By

Starbury In Your Face

New York Knicks point guard Stephon Marbury has been making dramatic statements on the basketball court since his childhood in Coney Island. Today, he's making an even bigger statement. He's saying athletic wear is grossly overpriced and you're a chump if you pay "the man" $150 for a pair of shoes. Marbury, a two-time NBA All-Star, has launched his own line of affordable athletic wear and shoes, dubbed Starbury. His …

Continue Reading about Starbury In Your Face →

By

97 Bucks Stuff Of Dreams For L.A. Web Host

Affiliate programs, in my experience, do not pay much. Yet they do pay, so I stick with them. Currently I help drive business to Firefox, iTunes, Amazon and Dream Host, among others. Dream Host, a Los Angeles-based web hosting provider (and the host of this site) has the most lucrative deal going. They offer $97 per referral for a new hosting client. It's a brilliant offer. While they forgo income for year one by …

Continue Reading about 97 Bucks Stuff Of Dreams For L.A. Web Host →

By

Reality TV Creeping Over To Church Channels

Consumer generated media is working wonders in Edmond, Okla., where Life Church, an evangelical network with nine locations in Arizona, Oklahoma, Tennessee and Texas is asking parishoners for their confessions. Spokesmen from the church quote Proverbs and believe confession is a road to salvation. Perhaps the holy men are right, but what if the 1500 people who have confessed at MySecret.tv are just people in need of …

Continue Reading about Reality TV Creeping Over To Church Channels →