Bavaria Time

We know all about Miller Time. It’s a time for America’s hard-working welders, plumbers and transit workers to kick back before the big game or on a fishing trip to northern Minnesota.
Dutch beer, Bavaria, stakes a different claim. “Bavaria Time” is for swashbucklers after their daily battles with sea creatures, natural disasters and other larger-than-life challenges.
[via The Hidden Persuader]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.