Bavaria Time

We know all about Miller Time. It’s a time for America’s hard-working welders, plumbers and transit workers to kick back before the big game or on a fishing trip to northern Minnesota.
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Dutch beer, Bavaria, stakes a different claim. “Bavaria Time” is for swashbucklers after their daily battles with sea creatures, natural disasters and other larger-than-life challenges.
[via The Hidden Persuader]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.