Quick, What Kind Of Jeans Does That Junior A.D. Wear?

According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that’s the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap.
Citizens of Humanity, Old Navy, American Eagle, Guess and Joes Jeans round out the top 10.
According to the survey, 41% of those polled typically spend more than $100 on each denim purchase.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.