Advertising News and Know-How
By David Burn
According to Chevrolet's press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever. The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, …
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As more and more of our money is spent on virtual things--like music that's downloaded instead of bought on CD's, insurers will begin covering them for loss or theft. As the UK Independent reports: Nationwide has been the trail-blazer, including music and other entertainment downloads as standard in its home contents cover. The building society argues - and a lot of iPod users would agree - that these virtual music …
By David Burn
Ad Age, an old guard media company, seems to relish the unrest experienced by two prominent online startups last week. It was a tumultuous week for new-media companies. First, the student social-network Facebook suffered an uprising in response to new activity-tracking features. Then, changes to Digg.com's algorithm for weighing and ranking news stories touched off a minor upheaval by top contributors. In each case, …
By David Burn
To promote its football gear on TV, online and in print, Nike harnassed to the power of story, creating a fictional high school football dream team--the Briscoe Hawks--and tapping pro football history, all in one fell swoop. The Briscoe Hawks, coached by Don Shula, are named for Marlin Briscoe, the first starting black quarterback of the modern era. Briscoe appears in the campaign as a coach along with Jimmy Johnson …
By David Burn
The Communication Arts Interactive Annual arrived at the house today. NesteaIce.com (a Coca-Cola brand) by Juxt Interactive Unlike the Advertising Annual, the Interactive Annual is full of surprises. For one, most of the work awarded I've never seen before. For two, the design ideas on display are often new. Literally new. It's hard to say that about even the best print ads in the world. Plus the people, and the …
By David Burn
BedJump.com is an odd little blog. It's creator, a Canadian named Chris, also has several other hotel blogs looking closely at hotel bathrooms, pools, etc. …
By David Burn
Startup Journal looks at one of Subway's better expansion strategies. To maintain its rapid growth as strip malls and spots alongside the freeway fill up with fast-food outlets, Subway Restaurants is increasingly moving into locations where rivals have feared -- or neglected -- to tread. In the past several years, Subway has opened inside a church in upstate New York, a handful of coin-operated laundries in …
An eye-opening story in today's New York Times takes a look at minority hiring practices--and salaries--in New York City's ad scene. Finding that just 2 percent of the upper echelon of the advertising industry is black, New York City officials said yesterday that they had reached agreements with several of the nation’s biggest ad firms forcing them to bring more black managers into this crucial sector of the city’s …
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