The Communication Arts Interactive Annual arrived at the house today.
NesteaIce.com (a Coca-Cola brand) by Juxt Interactive
Unlike the Advertising Annual, the Interactive Annual is full of surprises. For one, most of the work awarded I’ve never seen before. For two, the design ideas on display are often new. Literally new. It’s hard to say that about even the best print ads in the world. Plus the people, and the firms they work for, are also new and/or mostly unheralded, at least in advertising circles.
