Advertising News and Know-How
By David Burn
Steven Pearlstein of the Washington Post examines the changes to our industry over the past twenty years. Gone are the days when gray-suited admen would commute to Grand Central Terminal from the Connecticut suburbs, walk the few blocks to Madison Avenue, spend the day concocting clever, feel-good ads, collect 15 percent commissions for placing them with the three TV networks and glossy magazines, and schmooze …
Continue Reading about Another Journalist And His Trusty Stereotypes →
By David Burn
Newspaper and magazine ad buys by auto companies are down 24% this year through July, from $1.8 billion to $1.4 billion at magazines, and from $1.1 billion to $754 million at newspapers. Conversely, total auto spend for online ads is up 51.6%, from $110 million to $159 million. According to Brandweek, Steve Parr, president of Primedia's enthusiast media division, which publishes Automobile and Motor Trend, said the …
Continue Reading about General Interest Mags Don’t Sell Cars →
Boy, is this a weird story. From USA Today: A university student appears to be responsible for an advertising class assignment that went awry when the teacher's pug was threatened to be killed online, the school said. Mike Lear, an adjunct professor at VCU's Adcenter, last week gave his class an assignment to make his 6-year-old pug famous. While most students posted fliers around campus with the pooch's picture on …
Continue Reading about VCU Guerrilla Assignment Lands Student In the Doghouse →
By David Burn
Lewis Lazare of the Sun Times simply can't get cozy with the idea of a direct marketing hustler like Howard Draft sitting pretty atop venerable FCB. But that's the state of affairs today. DraftFCB's Chicago office has a staff of 1100, making it the city's largest shop. But size is not what's bothering Lazare. Like any aesthete, he's concerned with commerce's grubby hands encroaching on the arts, in this case the lost …
By David Burn
Senior decision makers at Yahoo appear to have a thing for old Commodores songs. Liz Gannes, a staff writer for GigaOM has this scoop for us: Yahoo is in the process of setting up an in-house incubator in an attempt to hold onto its expensive talent, sources say. The project, called Brickhouse, will be led by Flickr founder Caterina Fake. Big companies are no longer the safe havens they were during the tech bust. …
Continue Reading about She’s Mighty Mighty, Just Lettin’ It All Hang Out →
By David Burn
Sometimes it's fun to see what the academics are up to. Since Danah Boyd is the bloatosphere's academic darling, let's take a peek at her present concerns. By employing the term "social networking sites," the media is doing a disservice to most people who participate on these sites. The connotation, especially to non-participants, is that people are running around these sites meeting strangers (... who are …
By David Burn
According to USA Today, a robotic arm inside a glorified vending machine will gently "hand" consumers high end communications devices at ariports and Macy's stores. The vending machine-like stores unveiled Wednesday will carry about 30 products, initially including 12 phones and 18 accessories, said Bob Many, Motorola's director of automated retailing. Phone customers will be able to purchase mid- to high-end …
By David Burn
You Tube and Cingular are teaming up to provide a contest designed to bust our four "underground" bands. Not everyone is stoked about the development. One You Tube user, Cassherncritique, has this to say: What a crock? I love the tune, but what the fuck is so underground about this shit? Because they're using the word 'underground'? Because it's being uploaded on Youtube? lol... Underground my eye!! Don't make me …
Continue Reading about Unsigned Bands, DIY Videos, Consumer Generated Media…This Promo Has It All →
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