Indie Not Just Another Market Segment

CNN is running a special section on indie culture.
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Ryan Schreiber, the editor and founder of Pitchfork Media, a popular online magazine that chronicles the indie music scene, said the indie spirit has been commodified and re-envisioned as a marketable lifestyle just like punk, alternative and grunge before it. “But those are all permutations of the same very resilient subculture,” he said.
“If the last 30 years are any indication, after every last cent has been wrung from it, it’ll just burrow back underground and continue on its own terms,” he said. “You can’t kill the ideal.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.