Advertising News and Know-How
Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh's Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality in America. The gravity of the situation leads one to ask, "What can I do?" Alex DiBucci and …
Continue Reading about Helping Mister Rogers’ Neighborhood Heal →
Crackle snap clash pop. It's the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to …
Continue Reading about Susan Zirinsky Rises to the Challenge and the Top of the Org Chart →
Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here's what the machine served up today (via a sponsored post on Twitter): Master the Art of Copywriting for Less Than $11 Taught by marketing guru and entrepreneur Evan …
Continue Reading about When Everyone’s An Expert and Every Open Tab Is A Lectern →
Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. https://youtu.be/J6I_bPRjHP0 Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky's mind. Here's the teaser: We believe that everybody can harness the power of their own creativity to …
Continue Reading about Need New Answers to Old Communications Problems? Head to the Woodshed →
How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and the promise of adventure. These last two attributes--belonging and adventure--are the two at heart of the …
Continue Reading about Escapist Fantasy or Effective Recruitment Advertising? →
There are not many people over 50 left standing in the agency business. It's a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those in finance, 28% in medicine, 30% in science and 35% in law are over 50. I wonder how …
Continue Reading about Old Rhymes with Cold, Rolled and Spoiled →
With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. "We are not an island" celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and territories. Therefore, their globalist message--created by the Wunderman …
Continue Reading about Anti-Brexit Advertising: Together We Thrive →
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it's 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast that neither seems capable of helping the other. Maybe this is the …
Continue Reading about The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb →
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