According to USA Today, the battle against fake merchandise is not limited to Asia and urban sidewalks in the U.S. The war is being fought in our retail stores as well. Coach has accused Target of selling a fake Coach purse. In a lawsuit filed in federal court in New York last week, Coach alleges that a Target store in Largo, Fla., was selling a counterfeit Coach purse marked with its logo and sporting its …
Will British Ad People Automatically Switch Agencies Along With Accounts?
From The New York Times: When an advertiser’s relationship with its agencies goes sour, a breakup is often the best course for everyone involved. But some people in London’s marketing world are now concerned that a new regulation could threaten this easy-come, easy-go existence. Lawyers said the rule, which went into effect in April, could require an advertising agency taking on new business to hire employees who …
Continue Reading about Will British Ad People Automatically Switch Agencies Along With Accounts? →
Cuban Sucks Air Out Of YouTube Valuations
One of the more controversial and outspoken billionaires on the planet, spoke ill of the ad biz at an ad biz gathering last week. Mark Cuban, co-founder of HDNet and owner of the NBA's Dallas Mavericks, told execs at Advertising Week, "You guys love to be the trailing edge," in reference to the industry's current obsession with viral videos. He also said only a fool would buy video sharing site YouTube. He believes …
Continue Reading about Cuban Sucks Air Out Of YouTube Valuations →
Still Howling After All These Years
Welcome to Optimism reminds us of a passage from Where The Suckers Moon, the book that started all this for me. Wieden was an unlikely creative star. His father Duke was one of the grand old men of Portland advertising...Dan was born on the cusp of the baby boom, in 1945. He was as rebellious as his father was establishment. An angular, perpetually energetic kid with a seemingly limitless capacity for wonderment... …
Continue Reading about Still Howling After All These Years →
Judge Beats The Tar Out Of Big Tobacco (For Now)
Associated Press is reporting that a federal judge has denied a request by tobacco companies to let them keep marketing "light" and "low tar" cigarettes until an appeal is settled in their case. U.S. District Judge Gladys Kessler ruled in August that the cigarette makers violated racketeering laws and misled the public about the health consequences of smoking. The tobacco companies, which have already appealed …
Continue Reading about Judge Beats The Tar Out Of Big Tobacco (For Now) →
Step Away From The Machine
Scotsman.com looks at how our favorite machines are changing our behavior, not always for the better. In a major report produced in the US on what the internet might be like in 2020, Glenn Ricart of the Internet Society warns that many people could have lost touch with reality because of the amount of time they spend socialising or working online. …
Online Ad Buys Continue To Baloon Balloon
The Internet is poised to overtake outdoor as the fifth largest ad medium this year, and is quickly closing in on radio's fourth place ad market ranking, reports ZenithOptimedia in the latest quarterly revision of its ongoing global ad tracking study. The report suggests that Internet ad spending will break the double-digit market share in at least two countries - the U.K. (12.9 percent) and Sweden (10.5 percent) - …
Continue Reading about Online Ad Buys Continue To Baloon Balloon →
Wal-Mart’s Quest To Be More Sophisticated
Uniforms at retail help define a brand. Last week I was at Hotel Monaco in Salt Lake City where the staff wears tie-dyed oxford cloth shirts. It's easy for me to feel at home in such a place. According to the Houston Chronicle, the world's largest retailer is now looking to spiff up its outfits. For decades, a humble blue smock or vest has been required dress for employees at Wal-Mart Stores, conveying the retailer's …
Continue Reading about Wal-Mart’s Quest To Be More Sophisticated →
