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Online Ad Buys Continue To Baloon Balloon

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The Internet is poised to overtake outdoor as the fifth largest ad medium this year, and is quickly closing in on radio’s fourth place ad market ranking, reports ZenithOptimedia in the latest quarterly revision of its ongoing global ad tracking study.
The report suggests that Internet ad spending will break the double-digit market share in at least two countries – the U.K. (12.9 percent) and Sweden (10.5 percent) – marking the first time online ad spending has held such a significant ad market share in any major market in the world. Other markets projected to break the double-digit online ad share barrier by 2008 include: Australia, Israel, Japan, Norway, South Korea and Taiwan.
[via Media Post]

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.