There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking.
Suzie went to college. Somehow she graduated in four years and landed a job in the city. Now, for the first time, she has money to burn invest. Will Suzie click to invest? Countless millions of dollars have been spent by online brokerages to help convince Suzie that a “do it yourself” strategy is the […]
It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]
Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing […]
Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […]
If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan […]
If you’ve ever spent any time in advertising or marketing, you’ve heard people speak in terms that are beyond bizarre. Scope Creep. Deliverables. Ideation. You’ll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed. I break down (and sarcastically deflate) these terms and others in my new book, […]