There's been some talk recently about what engagement means, if it can stand on its own as a metric, etc. The Advertising Research Foundation defines engagement as "turning on a prospect to a brand idea enhanced by the surrounding context." Ruebel says that's hogwash. However, the real story here might be that most metrics rely on sleight of hand and fuzzy logic. For example, the Interweb is supposed to be the most …
IE7
Dean Hachamovitch, General Manager for Microsoft's Iternet Explorer uses his blog to talk about the firm's first major browser update since 2001. Today we released Internet Explorer 7 for Windows XP. I encourage everyone to download the final version from http://www.microsoft.com/ie. We listened carefully to feedback from many sources (including this blog) and worked hard to deliver a safer browser that makes …
Righteous Indignation Is A Tough Sell
Keith Olbermann is a good writer and he has good writers around him. I'm a fan of his show Countdown and I agree with most of the things he says, even now in his hyperbole-filled rant phase. Yet, as a media professional I bristle at his delivery, of late. For instance, I agree with the following sentiment, but I question the "You, sir" delivery: We have a long and painful history of ignoring the prophecy attributed …
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BusinessWeek Doesn’t Care How You Consume It
MarketingVox reports that BusinessWeek has gone through a quiet revolution from print to media-neutral information source. Some 46 percent of the content on the website, in terms of word count, is exclusive to the site so far this year, compared with 33 percent in 2004. In August, BusinessWeek.com reached more than 7.1 million unique users and served nearly 50 million pageviews, and online advertising accounts for 13 …
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Faux 80s Rockers Shill For Symantec
Symantec is using a Spinal Tap-like viral video to say, "Don't let Internet fraud rock your world." [via Random Culture] …
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Stop Racism In Soccer…Uh, I Mean Football
Some ads are so simple they just make you go, "Damn, that's clever." I haven't had one of those moments recently until I saw this poster on AdLand for FootballResistance.com: For those of you Americans who don't think much about soccer, the European soccer community is having a big problem with racism among its fans and players. It's really bad. I mean, like "Let's make monkey noises and throw banana peels at the …
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ESPN Freaks Out
Media Grove points to a Deadspin story highlighting one mainstream media company's aversion to blogs. Per ESPN editorial policy, the use of "underground" web sites as a source of credible information within any ESPN platform is strongly discouraged. Specifically speaking, the use of the site "Deadspin.com" as a source of credible information is not allowed under any circumstance. As always, any breaking hard news …
Can Bud Select Become The Cristal Of Beers?
According to San Francisco consulting firm Agenda, which tracks brand mentions in song lyrics for its annual "American Brandstand" survey, no beer brands were mentioned in hip-hop lyrics during 2005, although import brand Corona did land three mentions during 2004. Ad Age says Anheuser-Busch seeks to change the score, and has made a bold move to embrace a hip-hop and score some urban points. A-B named Shawn Carter …
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