ESPN Freaks Out

Media Grove points to a Deadspin story highlighting one mainstream media company’s aversion to blogs.

Per ESPN editorial policy, the use of “underground” web sites as a source of credible information within any ESPN platform is strongly discouraged. Specifically speaking, the use of the site “” as a source of credible information is not allowed under any circumstance. As always, any breaking hard news story off of any site must be approved through the proper channels.

The fact that Deadspin is a Gawker Media property makes the “underground” claim somewhat dubious.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.