Advertising News and Know-How
Between the original "Postioning" authors Ries & Trout, it's easy to deduce who the smart one is based on their solo writings. Ries waxes moronic in Ad Age, but in a great column on Forbes.com, Jack Trout looks at the big issues facing America's largest retailer. I've written in the past that once a brand has established itself in the value or price category, it is almost impossible to go up market and attract a …
Continue Reading about Jack Trout Gets It Right About Wal-Mart →
By David Burn
I just paid $79 for a Wall Street Journal online subscription. I resisted the Dow Jones clan for years, thinking to myself, "Who needs them, when there's so much free content available?" At long last I had to face myself and admit I'm the co-founder and Editor of AdPulp, and this subscription is simply a cost of doing business. In other words, it's my responsibilty to read the WSJ. And share with you here some of …
The Chicago Tribune reports on the aftermath of DraftFCB's Wal-Mart win/loss. Observers of the ad business had been waiting for a reaction from DraftFCB, which finds itself under the glare of publicity and seemingly in a vulnerable business position. Wal-Mart took back its account this month, even before DraftFCB had started work for the retailer, indicating that something had gone wrong during the pitch process. In …
Continue Reading about Draft Investigates Itself, Clears Itself Of Wrongdoing →
By David Burn
Tampa agency, Pyper Paul + Kenney, thanks to several recent account wins have brought the new agency's annual capitalized billings to more than $40 million in just a little more than two years. "In markets like New York City and Los Angeles, there are plenty of large agencies with talented people at the top, but clients never know if they're going to get the 'C Team' working on their account after the pitch is over …
By David Burn
Clickz reports on Edelman's embrace of RSS feeds for advertising purposes. The PR firm has linked with NewsGator to offer Edelman clients a product that pairs Consumer Generate Media, display advertising and the ever-popular Web widget. Deemed “Hosted Conversations," the just-released offering serves snippets of online discussions on specific topics into advertiser-branded ad units. The objective is to facilitate …
Continue Reading about Edelman Injects “Free” Content Into Their Clients’ Ad Units →
By David Burn
Cingular Wireless, the nation's largest cellphone provider, has made a deal with MySpace.com that will allow MySpace users to access their profiles through Cingular phones. Under the agreement, cellphone users will be able to go to their MySpace.com page to edit it, post photos and get messages. For example, a MySpace.com user could take a picture with their cellphone and then immediately post the image to their Web …
By David Burn
The New York Times looks at Hip Hop mogul Russell Simmons' involvement with the diamond trade--an industry now under scrutiny thanks to a critical Hollywood film. “Blood Diamond,” directed by Harvard graduate Edward Zwick, depicts the violence surrounding the diamond trade in Sierra Leone in the 1990s. Simmons entered the diamond trade in 2003 with the opening of his Simmons Jewelry Company, which is supplied by De …
If you think your local Target is beginning to resemble a Pottery Barn, it may not be your imagination. The Minneapolis Star-Tribune reports on a new lawsuit, and others over the years, that accuse Target of copying other retailers' products: Williams-Sonoma, which operates Pottery Barn and other chains, claims in a federal lawsuit filed Tuesday that a quilted Christmas stocking sold at Target stores contains "every …
Continue Reading about Lawsuits Are Targeting Target, Claiming Copyright Infringment →
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